Case Study
COPYWRITING, PRESENTATION & GRAPHIC DESIGN
This was a Content Creation project where Mary Gold required presentation packs for each of its main departments.
Mary Gold Trading DMCC
The foundation of Mary Gold Trading DMCC is a testament of our conviction to provide quality service to our clients. Mary Gold DMCC has taken ownership of their Gold trading process from mining to refining, and has come forward to buying and selling "physical" Gold for its clients to make it easy when it comes to dealing with precious metals.
Originally established as a mining company of gem stones and precious metals in Africa, the foundation for the Mary Gold trading business was laid down and the process of mining was established.
Mary Gold Trading DMCC
Services Provided
Content Strategy
Copywriting
Content Creation
MS Powerpoint
Presentation Deign
Market Research
Proof-reading
Editing
Graphic Design
Copywriting
Content Creation
MS Powerpoint
Presentation Deign
Market Research
Proof-reading
Editing
Graphic Design
The Goals
We wanted to create presentations that spoke to their intended clientele and conveyed their messages simply and conscisely. We did not want to talk in over-complicated jargon that would lose those who were not too technically inclined and wanted to see how their money could be put to good use should they want to invest.
My Approach
To achieve these presentation packs we did the following:
- Conversed with key people in each department to get a good understanding of what they wanted.
- Asked them to put what they wanted to be shown in bullet point format.
- Did our own independent research for the accompanying content.
- Compiled a pool of approproiate pictures of which they then looked at, chose what they wanted and then signed off on.
- Provided SEO optimized content.
- Put all of the content together and presented.
- Signed off the material - another project done and dusted.
